Top 5 Fashion Games Performance in Italy - Q2 2022

The second quarter of 2022 saw interesting trends among the top 5 fashion games in Italy on a unified platform. The data, provided by Sensor Tower, highlights the weekly performance in terms of downloads, revenue, and active users.

Hair Challenge experienced fluctuations in its weekly downloads, peaking at around 21K in mid-April and then stabilizing to approximately 12.5K by the end of June. Weekly revenue saw a notable peak of $22 in the last week of May, while active users remained relatively steady, moving from around 75K at the start of the quarter to nearly 68K by the end.

Makeup Salon:DIY Makeup Artist had a steady rise in weekly downloads, reaching a high of about 18.8K in mid-May and gradually tapering off to approximately 12.7K by late June. The weekly revenue showed modest peaks, hitting $15 in mid-June. Active users increased significantly from just under 1K at the start of April to nearly 30K by the end of June.

Acrylic Nails! demonstrated a consistent performance with weekly downloads ranging between 7.6K and 12.7K throughout the quarter. The weekly revenue remained relatively stable, peaking at $80 in early May. Active users showed an upward trend, starting at around 33K and reaching up to nearly 40K by mid-June.

Lash Salon exhibited a significant increase in weekly downloads, reaching about 23K by the end of May before settling to around 12.8K by late June. Active users also saw a steady rise, peaking at approximately 38.6K in late May and then stabilizing around 28K by the end of the quarter.

Lastly, Hair Dye had a varied weekly download trend, with numbers fluctuating between 7K and 11.7K. Active users showed a slight decline from approximately 43K at the beginning of the quarter to nearly 32K by the end of June.

These trends provide valuable insights into the performance of fashion games in Italy during Q2 2022. For more detailed data and insights, visit Sensor Tower.